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Publishers prepare for a surge in advertisements with iPad’s debut
 

Publishers prepare for a surge in advertisements with iPad’s debut

snehanathwani ,  26-Mar-10

Getting ready for the April 3 iPad introduction, FedEx has bought advertising space on the iPad applications from Reuters, The Wall Street Journal and Newsweek. Chase Sapphire, a credit card for the high-end market, has bought out The New York Times' iPad advertising units for 60 days after the introduction.

Advertisers including Unilever, Toyota Motor, Korean Air and Fidelity have booked space on Time's iPad application. In a draft press release, The Journal said a subscription to its app would cost $17.99 a month, and the first advertisers included Capital One, Buick, Oracle, iShares and FedEx.

At least initially, it should provide a nice boost for publishers. iPad advertisements on print publishers' applications cost $75,000 to $300,000 for a few months with some exclusivity, said Phuc Truong, managing director of Mobext U.S., a mobile-marketing unit at Havas Digital.

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