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Question of the day
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Question of the Day (27-Jun-20)

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Each of the following questions has a paragraph from which the last sentence has been deleted. From the given options, choose the one that completes the paragraph in the most appropriate way.

The youth in today’s India are actually a ‘silver spoon’ generation. Not only have they been born to a time that’s relatively more affluent and buoyant, they are also making the maximum of what they have in careers or in relationships. This generation has no baggage of yesterday and has no gaping need-gaps as of today. Such a state of its consumer is a nightmare for classical marketing which is designed over the years to identify large need-gaps in its consumers and find ways of fulfilling them._____.
OPTIONS
 
 1)A brand for this audience has to make them feel liberated and empowered.
 2)A brand for this audience has to be built on a model of the need gap approach.
 3)A brand for this audience has to legitimize their way of life.
 4)A brand for this audience cannot be built on the traditional models of youth marketing.
 5)A brand for this audience cannot be built by being one with them.

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